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7 February 08:30Göteborg

It's a new year and time for a review

What is happening and what are the consequences? - An update.

In our ambition to inform and update the industry we arrange every year a trend-day where we invite people with a view on the industry to share their visions.

We are this year going to cover three fundamental corners in the world of packaging.

Consumer Trends, a speaker from GfK Market Research will talk about trends from their horizon as global consumer researchers 

Retail Trends, SRC or Scandinavian Retail Centre who are retail consultants will share their views on what is happening in the supermarkets

Packaging Trends, finally, will be covered by ÅF. The context is  important and will determine what is optimum but we need to see what the trends are also when it comes to packaging solutions.

As businessperson it is important to follow the segment you are active within but also to see what is happening outside the category.

Very welcome to a morning where we raise our eyes and look forward. 

The doors open at 08.30 and the programme starts at 09.00 and we are finishing with a light lunch at 12 to 13.00. 

For your information there is convenient parking just behind the ÅF building on Grafiska vägen 2, 401 51 Göteborg.

Register here today!

Here we are

Grafiska vägen 2, 401 51 Göteborg

Register here today!


Registration and coffee


Welcome and Introduction

Felix Helander, Packbridge

Niclas Björkholtz, ÅF


Consumer Trends

Stefan Åkesson, GfK


Network Break


Retail Trends

Robert Kron, SRC


Network Break


Packaging Trends

Christian Håkansson, ÅF


Summing up and concluding

Felix Helander, Packbridge


Light lunch


End of programme


Christian Håkansson
Sr Packaging Development Consultant, Packaging and Anti counterfeit Specialist at ÅF

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Robert Kron
Creative Director at Scandinavian Retail Centre, SRC

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Stefan Åkesson
Head of Shopper, Nordics at GfK Sweden

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Organised by


Packbridge is an international packaging cluster established in 2010. We are a neutral and non-profit network uniting all stakeholders in and around the entire packaging industry, i.e. producers, customers, suppliers, researchers, public sector, start-ups and innovators. We believe in sustainability and cooperation. We believe that the key to success lies in sharing knowledge.